hard sell
英 [ˌhɑːd ˈsel]
美 [ˌhɑːrd ˈsel]
n. 强行推销
牛津词典
noun
- 强行推销
a method of selling that puts a lot of pressure on the customer to buy
柯林斯词典
- N-SING 强行推销;硬性销售
Ahard sellis a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something.- ...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.
其强行推销手段被一个消费者节目曝光的双层玻璃窗生产公司
- ...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.
英英释义
noun
- forceful and insistent advertising
双语例句
- Without getting up from their couches, consumers can turn off ads that turn them off. "with the power people have in their hands," he said," they can zap a heavy-handed hard sell in an instant."
消费者不必从坐椅起来就可以关掉令他们不感兴趣的广告。“大权操在人手，”他说，“刹那之间就可以把大力推销的广告关掉。” - In addition, the strong political suspicions the company faces in a market as vital as the US mean this would be a very hard sell to investors, says a technology head of a western bank.
一家西方银行的技术业务主管表示：此外，在一个像美国这样的关键市场中遭遇政治方面的强烈质疑，意味着IPO可能很难吸引投资者。 - I didn't want to listen to any hard sell, so I bought it from a mail-order place.
我不想听信任何强行兜售的商品，所以我邮购了这样东西。 - Each of the big players has its own agenda, so picking a candidate from amongst them may be a hard sell within the group itself.
每个大型新兴国家都有自己的议程，所以要在集团内部从中挑选出一位候选人可能会是一项艰难的任务。 - He acknowledges that such an approach might be a hard sell in the enterprise, but states that it "more closely maps onto the reality of the way businesses operate and interoperate".
他承认这样一种方法可能很难在企业内推广，但是又表示它“更紧密地映射到了业务操作和互操作的实际发生方式”。 - You say you like the hard sell and the money.
你说过你喜欢强行推销赚钱。 - The study also debunked the notion, long held by ad agencies, that older consumers are a hard sell because of their long-held preferences for products that are hard to change.
这项调查还破除了广告公司长期以来的一项错误认识，即向老年消费者推销产品非常困难，因为他们对产品的偏好年深日久，很难改变。 - The "hard sell"( rational appeal) and the" soft sell"( emotional appeal) are two basic representational means in the advertising discourse.
“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。 - Flexible economies gain more from trade as failing firms are replaced by expanding ones – yet this idea is a hard sell, for obvious reasons.
灵活经济体从贸易中受益更多，因为破产公司会被扩张的企业所替代，然而，这一看法很难被公众接受。原因很明显。 - Learn the art of selling yourself indirectly, by persuasion and example rather than by the hard sell.
学习间接推销自己的方法，要运用说服和楷模的方法，而不要强迫推销。